BuiltBy2

Studio website + content system

BuiltBy2 Studio Website

The BuiltBy2 studio website is both the public face of the business and a working platform for explaining services, documenting projects and turning early interest into useful project conversations.

Work with us
BuiltBy2 studio homepage presenting websites and custom software services.
Role
Brand, strategy, design and full-stack build
Output
Service architecture, project system, enquiry routing and publishing foundation
Status
Live website

Complete project story

What changed, and what BuiltBy2 delivered.

01

Context

  • BuiltBy2 works across websites, software and the practical systems around them, so the studio site has to make a broad offer understandable without flattening the work into one category.
  • The platform also needs to evolve as projects move from concepts and active development into live delivery.

02

Challenge

  • The site needed a clear commercial journey while preserving the character and range of a two-person product studio.
  • Project status, scope and proof needed to stay honest and easy to update as the portfolio grew.

03

What we delivered

  • Responsive studio website and distinctive editorial design system.
  • Service architecture, capability pages and guided contact routes.
  • Data-driven project pages, galleries, status labels and structured search metadata.
  • Analytics, accessibility, security, privacy and Sanity content foundations for ongoing operation.

04

Our approach

  • The information architecture starts with the outcome a prospective client needs: a better website, custom software, clearer discovery or ongoing improvement.
  • Reusable content models keep project cards, detailed case studies, metadata and sitemaps aligned as the work changes.
  • The studio treats its own site like a product, with regular evidence-led content, design and technical improvements.

Project views

04

The work, shown properly.

Current desktop, mobile and product views. Open any image to inspect it at full size.

  1. The live homepage leads with the two outcomes clients most often need.

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    BuiltBy2 studio homepage presenting websites and custom software services.

  2. The work index makes project status and delivery scope explicit.

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    BuiltBy2 work index showing eight clearly labelled project stories.

  3. The services page starts with the closest business problem rather than a list of technologies.

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    BuiltBy2 services page presenting website, software, discovery and support work.

  4. The primary positioning and project evidence remain visible on mobile.

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    BuiltBy2 studio homepage at a mobile viewport.

01

Current status

Live at builtby2.co.uk and actively maintained as the studio's services and portfolio develop.

02

What we learned

A studio website stays credible when its structure makes scope, status and proof as visible as the visual work itself.

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