Selected work

Live websites and practical software, built around real work.

8 projects across service websites, bookings, hospitality and publishing. Each one is labelled clearly as live, in development or a concept.

  1. Website + service architecture

    Helen Tinner Photography

    Website build and journey restructure · Live website

    A live website for a UK-wide photographer with more than 30 years of experience, reorganised around services for people, brands and moments.

    Role
    Website build and journey restructure
    Output
    Responsive photography website, clearer navigation and enquiry journeys
    Status
    Live website
    View Helen Tinner Photography project
    Helen Tinner Photography homepage presenting photography for people, brands and moments.
  2. Software product

    Elysium Bookings

    BuiltBy2-owned product · Live product

    A live booking and business platform for independent beauty professionals, connecting bookings, clients, payments and insight across web, iOS and Android.

    Role
    BuiltBy2-owned product
    Output
    Product strategy, full-stack platform, iOS and Android apps
    Status
    Live product
    View Elysium Bookings project
    Elysium Bookings website homepage presenting the platform across desktop and mobile devices.
  3. Hospitality software

    Menu Building

    Product strategy, design and full-stack build · Live product demo

    A live BuiltBy2 product for independent restaurants, pubs and cafés: fast menu websites that owners can update without replacing PDFs or waiting on a developer.

    Role
    Product strategy, design and full-stack build
    Output
    Multi-venue menu websites, private editing and controlled publishing
    Status
    Live product demo
    View Menu Building project
    Menu Building demonstration showing a responsive editorial dining menu.
  4. Website + enquiry journey

    Elysium By Georgie Rose

    Website design and build · Live website

    A polished website for a nails and permanent jewellery business, structured around services, imagery and direct booking enquiries.

    Role
    Website design and build
    Output
    Service-led website, content structure and enquiry routes
    Status
    Live website
    View Elysium By Georgie Rose project
    Elysium By Georgie Rose homepage showing luxury nails and permanent jewellery services.
  5. Website, SEO + marketing design

    Signature Dentures

    Website, SEO and marketing material · Live website

    A trust-led local healthcare website supported by SEO foundations and practical marketing design.

    Role
    Website, SEO and marketing material
    Output
    Local service website, SEO foundations and marketing support
    Status
    Live website
    View Signature Dentures project
    Signature Dentures homepage showing the denture clinic hero section.
  6. Publication platform

    Gair Rhydd Cardiff Newspaper

    Website/platform build · Active development

    A digital publishing platform in active development for Gair Rhydd Cardiff Newspaper, spanning issue ingestion, newsroom workflows and focused reading experiences.

    Role
    Website/platform build
    Output
    Reader experience, issue ingestion and newsroom workflows
    Status
    Active development
    View Gair Rhydd Cardiff Newspaper project
    Gair Rhydd editorial homepage prototype showing the latest newspaper stories and issue artwork.
  7. Website concept + local SEO

    Castelles Cupcakes & Bakes

    Strategy, design and prototype build · Concept website

    A self-initiated website concept for a Stoke-on-Trent cake artist, exploring a brighter editorial identity, a clearer portfolio and a more useful enquiry journey.

    Role
    Strategy, design and prototype build
    Output
    Editorial bakery website concept, local search structure and enquiry flow
    Status
    Concept website
    View Castelles Cupcakes & Bakes project
    Castelles Cupcakes and Bakes website concept with editorial typography and bespoke cake imagery.
  8. Studio website + content system

    BuiltBy2 Studio Website

    Brand, strategy, design and full-stack build · Live website

    BuiltBy2's own evolving studio platform: a focused home for services, case studies and enquiries, supported by a practical content and measurement foundation.

    Role
    Brand, strategy, design and full-stack build
    Output
    Service architecture, project system, enquiry routing and publishing foundation
    Status
    Live website
    View BuiltBy2 Studio Website project
    BuiltBy2 studio homepage presenting websites and custom software services.