BuiltBy2

Website concept + local SEO

Castelles Cupcakes & Bakes

Castelles Cupcakes & Bakes is a self-initiated concept for a bespoke home bakery in Werrington, Stoke-on-Trent. BuiltBy2 explored how a distinctive editorial website could make the work easier to browse and enquiries easier to shape.

Work with us
Castelles Cupcakes and Bakes website concept with editorial typography and bespoke cake imagery.
Role
Strategy, design and prototype build
Output
Editorial bakery website concept, local search structure and enquiry flow
Status
Concept website

Complete project story

What changed, and what BuiltBy2 delivered.

01

Context

  • The bakery's public social channels show highly individual celebration cakes, wedding cakes, cupcakes and cookies.
  • The concept uses publicly available material to demonstrate a possible digital direction; it is not presented as an approved or launched client website.

02

Challenge

  • The breadth and personality of the work needed a stronger home than a conventional gallery or social feed.
  • Prospective customers need useful guidance on services, process and enquiries while the visual experience still feels joyful and handmade.

03

What we delivered

  • A responsive multi-page website prototype.
  • Editorial art direction, custom illustration details and image-led service presentation.
  • Local-search page structure and structured business information.
  • A guided enquiry experience for dates, occasions, servings, budgets and design ideas.

04

Our approach

  • The visual system combines expressive typography, soft colour fields, hand-drawn details and close-up cake imagery.
  • The journey moves from inspiration to service detail, process and enquiry so the personality of the work supports a practical buying decision.

Project views

04

The work, shown properly.

Current desktop, mobile and product views. Open any image to inspect it at full size.

  1. The concept homepage combines expressive editorial type with a clear enquiry route.

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    Castelles website concept homepage with editorial typography and bespoke cake imagery.

  2. Celebration cakes receive a bold, occasion-led service page.

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    Castelles celebration cakes page with a dramatic black birthday cake.

  3. Wedding work shifts into a softer visual register without losing the core identity.

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    Castelles wedding cakes page with a handmade floral tiered cake.

  4. The expressive direction remains practical and legible on mobile.

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    Castelles website concept homepage at a mobile viewport.

01

Current status

A private pre-launch concept. Public content and business details would require owner review, verification and approval before any launch.

02

What we learned

A portfolio-led local website becomes more useful when expressive visual direction is paired with a specific, well-guided enquiry path.

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