BuiltBy2

Website + service architecture

Helen Tinner Photography

Helen Tinner Photography is a live website for an experienced UK-wide photographer serving corporate and private clients. BuiltBy2 restructured the navigation, service architecture and enquiry journeys so a broad offer is easier to understand and act on.

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Helen Tinner Photography homepage presenting photography for people, brands and moments.
Role
Website build and journey restructure
Output
Responsive photography website, clearer navigation and enquiry journeys
Status
Live website

Complete project story

What changed, and what BuiltBy2 delivered.

01

Context

  • Helen Tinner Photography has more than 30 years of experience and works with corporate and private clients across the UK.
  • The photography offer spans people, brands and moments, with different visitors arriving for different services and levels of support.

02

Challenge

  • A broad photography portfolio needed a clearer service structure without losing the visual character and variety of the work.
  • Visitors needed more direct routes from exploring a service to making an enquiry or starting a booking journey.

03

What we delivered

  • Responsive website build.
  • Restructured navigation and service architecture.
  • Clearer enquiry and booking journeys for corporate and private visitors.
  • Image-led page layouts that keep service information and next steps visible.
  • Ongoing support for enquiry, booking and responsible audience-management workflows.

04

Our approach

  • The site is organised around the reasons people arrive: the person, brand or moment they need photographed.
  • Service information, portfolio imagery and calls to action are brought together so visitors can understand the offer before choosing their next step.

Project views

04

The work, shown properly.

Current desktop, mobile and product views. Open any image to inspect it at full size.

  1. The current homepage balances service clarity with Helen's photography.

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    Helen Tinner Photography desktop homepage with photography services and portfolio imagery.

  2. Professional photography is given its own focused commercial journey.

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    Helen Tinner Photography professional services page with business event photography.

  3. Private photography uses a softer visual direction while keeping the structure consistent.

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    Helen Tinner Photography private sessions page with family and portrait imagery.

  4. The current homepage at a true mobile viewport.

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    Helen Tinner Photography mobile homepage with service calls to action and portrait imagery.

01

Current status

Live at helentinner.com, with ongoing website and audience-operations support. The website footer publicly credits BuiltBy2.

02

What we learned

A wide service offer becomes easier to navigate when the structure starts with visitor intent rather than an internal list of services.

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