BuiltBy2

Hospitality software

Menu Building

Menu Building is a productised menu-site service for independent restaurants, pubs and cafés. It gives guests a quick, readable alternative to PDFs and gives owners a controlled way to keep menus current.

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Menu Building demonstration showing a responsive editorial dining menu.
Role
Product strategy, design and full-stack build
Output
Multi-venue menu websites, private editing and controlled publishing
Status
Live product demo

Complete project story

What changed, and what BuiltBy2 delivered.

01

Context

  • Independent venues often rely on downloadable menus that are awkward on phones, harder for search engines to understand and easy to leave out of date.
  • The product is designed to sit alongside an existing website and work equally well from Google, social profiles and QR codes.

02

Challenge

  • Guests need to answer practical questions about dishes, prices, allergens and availability without opening several files or zooming around a PDF.
  • Owners need to make frequent changes safely without learning a complex content system or publishing an unfinished draft.

03

What we delivered

  • Responsive, server-rendered menu pages with menu-specific URLs and structured Restaurant and Menu data.
  • A multi-venue architecture with private, membership-based owner access.
  • Editing for serving information, categories, items, prices, availability, allergens and dietary labels.
  • Autosaved drafts, previews, controlled publishing, immutable versions and restore workflows.

04

Our approach

  • The public experience prioritises the questions a guest asks while deciding where and what to eat.
  • The owner workspace separates drafting from publishing, so day-to-day edits stay quick while the live menu remains deliberate and recoverable.
  • One product foundation can support many venue identities without turning every new menu into a separate website build.

Project views

04

The work, shown properly.

Current desktop, mobile and product views. Open any image to inspect it at full size.

  1. The live Menu Building product homepage.

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    Menu Building product homepage explaining fast, easy-to-update menu websites.

  2. One of the live venue styles shows how far the shared product can flex visually.

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    A Menu Building demonstration with a richly branded editorial dining menu.

  3. The BuiltBy2 showcase in its private owner workspace, with every menu detail ready to edit.

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    The BuiltBy2 Menu Building owner workspace editing categories, dishes, prices and allergens.

  4. Menus remain readable, searchable and easy to navigate on a phone.

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    Menu Building public demonstration menu at a mobile viewport.

01

Current status

The product and public demonstration are live at menus.builtby2.co.uk. Pilot onboarding and operational rollout continue.

02

What we learned

A focused product can replace a surprisingly fragile workflow when the public page and the owner's editing experience are designed together.

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